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A+F Campaign (2002)

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In late April of 2002, amidst college finals season, NAASCon helped coordinate a nationwide campaign of protests and rallies against a line of racist t-shirts manufactured by Abercrombie & Fitch. This movement was planned, organized, and executed by Asian-American students across the nation--many operating literally out of their dorm room, passing up reviewing, and studying for passing out flyers; putting off writing that second essay draft to send out angry letters to A&F. How do you organize a campaign of this nature? We flew by the seat of our pants most of the time, but with the swiftness of determination we were able to tap into a national network of willing helpers.

Our demands have not been met to this day, but this isn't a "loss." We've come to a realization of empowerment--no stupid slur on a t-shirt could shock. We are the national network and we're out there, ready for action.

 
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